Visual content makes it easier to understand. Animated videos are a fantastic way for companies to share their message with large audiences because they're able to explain things in a much more visually efficient way. Many people value visual information, and when that information is presented beautifully, there's no need for them to spend their time reading or listening on the phone. When they can see and hear simultaneously it also leaves room for interpretation, which you'll often find as the best tool in any marketer's toolbox! Animated videos have really only been popularized these past few years, but I think we're just beginning to scratch the surface of how they can be used by big businesses."